Post by account_disabled on Jan 9, 2024 6:43:03 GMT
GDPR checklist for its impact on marketers) and CCPA in the U.S. These regulations - and others across the world - will regulate the type of data marketers can collect about online users. It also impacts how data can be used and in some cases means companies will need to delete information if requested by a customer. While Google will no longer allow third-party cookies in 2024, Apple is also regulating data by disallowing data aggregators and social media platforms to collect data from Apple devices, such as the iPhone.
Similarly, all social media networks such as Facebook, Twitter, and Phone Number TikTok have to be compliant with new regulations which limit the use of data shared on these channels unless permission is granted. A Verizon Go report found that 69 percent of people have deleted or considered deleting a social media account because of recent breaches on the platforms. Adblockers are also on the rise as consumers look to protect their personal information. In 2021 in the United States according to Statista, 51 percent use ad blockers on their computers while 30 percent use them on their smartphones. And that’s only going to rise as brands scramble to get people’s attention online. How do you collect zero-party data? With such a shifting landscape, companies need to prioritize the value and legitimacy of the data they collect. trust with consumers but it can also build a reputation. Here are a few effective ways to collect zero-party data. Drive online registration -
This could be for a webinar or event that you are hosting Use forms on your website - These forms could be for a free trial of a product or to download a guide Social media polls - These are particularly effective on Twitter and Instagram and can help provide insights about a brand or product Email campaigns - Re-engage people on your database with a ‘sorry you missed out’ message or discount offer to get them back in the system and provide additional data or use email to build customer loyalty Pop-ups -
Similarly, all social media networks such as Facebook, Twitter, and Phone Number TikTok have to be compliant with new regulations which limit the use of data shared on these channels unless permission is granted. A Verizon Go report found that 69 percent of people have deleted or considered deleting a social media account because of recent breaches on the platforms. Adblockers are also on the rise as consumers look to protect their personal information. In 2021 in the United States according to Statista, 51 percent use ad blockers on their computers while 30 percent use them on their smartphones. And that’s only going to rise as brands scramble to get people’s attention online. How do you collect zero-party data? With such a shifting landscape, companies need to prioritize the value and legitimacy of the data they collect. trust with consumers but it can also build a reputation. Here are a few effective ways to collect zero-party data. Drive online registration -
This could be for a webinar or event that you are hosting Use forms on your website - These forms could be for a free trial of a product or to download a guide Social media polls - These are particularly effective on Twitter and Instagram and can help provide insights about a brand or product Email campaigns - Re-engage people on your database with a ‘sorry you missed out’ message or discount offer to get them back in the system and provide additional data or use email to build customer loyalty Pop-ups -